UP Express: UPlifting Opportunities

Partnerships are integral to UP Express. They enhance the guest experience, contribute incremental fare and non-fare revenues, and ultimately ensure service and operations integration in support of our transportation vision for the region. Unique and innovative in the Canadian transportation and public sectors, the Strategic Partnerships Program provides leading Canadian and Torontonian brands the opportunity to lend their voice and be seen and experienced in an environment that is aligned with the elevated UP Express positioning.

Partnerships enable many of the key services and amenities expected by today’s savvy traveller and contribute to the desired UP Express market position of high value and high service. Met with unprecedented support from corporate Canada, businesses are refocusing their marketing budgets to partner with UP Express and reach a coveted audience. With three key partnership categories, we have confirmed a host of partners including:

  1. Founding Partners with leading Canadian companies in financial services, professional consulting services, telecommunications and technology sectors.
  2. Retail Partners with quintessential Toronto brands like Balzac’s in food and beverage, Drakes in uniquely curated products/gifts, a famous local brewery for craft beers, as well as POP-UP events for a unique, engaging and memorable experience.
  3. Transportation Partners including the Greater Toronto Airports Authority, Canada’s leading Airlines, the Toronto Transit Commission, the City of Toronto and VIA Rail.

Built on a clear vision and a foundation of partnership, as UP Express takes to the rails, it will have forever changed Toronto and created an innovative and UPlifting opportunity benefiting all.

UP Express and CIBC web

Dubai Metro

Launched in 09.09.09, the Dubai Metro was built with the people in mind. The airport metro stations were built directly at the “door step” of airport terminals 1 and 3, which allows for a seamless connectivity where passengers can transfer between the airport terminals and the stations comfortably and with ease. To cater to the physically disabled, the stations are built with a barrier free access design.

Each cabin in the train is equipped with a luggage compartment where passengers can stow the luggage while travelling in the metro. Passengers are allowed to carry up to two bags into the trains as long as they do not exceed the allowable size.

The airport metro station are part of the Dubai Metro network and thus they are directly linked to many locations in Dubai. The direct link provides a very convenient and affordable travel experience for the passengers.

97 Dubai airport website

Oakland International Airport

In 2010, decades of community meetings and planning culminated when ground was broken at Oakland International Airport (OAK) for the San Francisco Bay Area Rapid Transit’s (BART) newest station fronting OAK’s passenger terminals.  Four years later, on November 22, 2014, the new connector was opened to strong consumer approval, providing quick and seamless, single ticket access to all of BART’s 45 stations throughout the San Francisco Bay Area.  

It was a significant moment in the 87-year history of the airport, and a timely one.  OAK had added 10 new routes in 2014 and passenger traffic increased more than 6 percent to 10.3 million passengers.  That growth has continued into 2015 with at least nine more new routes and airline capacity growth of more than 7 percent expected in the first half of the year.

Replacing an Air BART bus connector often bogged down by street traffic, the new system brought swift, reliable transportation above the congestion every 5 minutes with an on-time performance exceeding 99%.  And while AirBART served 700,000 passengers annually, the new service has the capacity to serve 3 million comfortably.

As of early March 2015, average daily ridership is up 35 percent year-over-year at 2,500.




Swedavia Stockholm Arlanda Airport

Stockholm Arlanda Airport is striving to be a beacon of the best practice, delivering innovating transport solutions and achieving challenging targets for modal shift with less environmental impact. Its objective is to contribute to sustainable growth of the airport and to create business and economic benefits for the community.

Swedavia’s three priority areas for long term development at Stockholm Arlanda Airport are:

1. To become an intermodal hub;

2. More satisfied travellers;

3. Efficient operation.

Stockholm Arlanda Airport is working to increase the patronage of the air-rail links and has introduced the following actions to improve passenger experience:

  • Door-to-door travellers process
  • Off-airport Check-In at train stations
  • Real-time traffic information for ground transportation
  • Travel planner
  • App for ground transportation
  • Arlanda Express as a free transfer connection between terminals
  • Ticket vending machines in all terminals at the airport
  • Sales competitions for staff at sales counters
  • Discounts for airport staff
  • Adjustment of timetables for shift workers


Dallas/Fort Worth International Airport

The Dallas Area Rapid Transit (DART) rail service provides a convenient gateway for travellers to get to famous landmarks in the city of Dallas, as well as another way to arrive at the DFW International Airport. The total length of the rail service is 14 miles. DART has created over 54,000 new jobs to the North Texas region. Bags ride free, and customers can use the convenient Ticketless service via the GoPass℠ app. Connecting DART to DFW Airport is just one of the many ways that DFW Airport is striving to make travel easy for the guests and residents of Dallas/Fort Worth.

DFWAirportStation02jul14 twotrains web


DFWAirportStation02jul14 canopy web