Members' News

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HEX sustainability posters 0000 Artwork YoungPeople

UK: Heathrow Express has marked the 20th anniversary of sustainable service with a 36-metre long poster campaign created using some of the tons of rubbish left on its trains every year, telling the company’s sustainability story over the past two decades. The posters run along the breadth of the Heathrow Express walkway at Terminal 2.

Cups, plastic bottles and free newspapers found on Heathrow Express trains have been upcycled into mini works of art by award-winning illustrator and paper sculptor Rebecca Sutherland and photographed for the posters. Hundreds of thousands of travellers using the ‘Plane-to-Paddington at Heathrow’ service will now see the company’s sustainability achievements such as how the number of female drivers exceeds the industry average, how none of its waste goes to landfill, the fact that their fleet of trains are all-electric and that children travel for free.

One of the posters, highlighting the 500 hours of community work Heathrow Express has given, features a typically British plate of fish and chips crafted as a clever piece of up-cycled origami. Bottle tops have been repurposed as salt and pepper, a ring-pull used for the fish eye and there is a paper-folded knife and fork. Another, illustrating how the train service has helped youngsters find jobs, comprises a collage of tiny silhouettes and figures cut from newspaper pages, showing people at work.

HEX sustainability posters 0007 Background

The campaign, which has been devised by brand purpose consultancy Given London, reflects the growing importance of sustainable travel amongst consumers – a reality increasingly recognised by travel providers. Hotel booking platform Booking.com’s 2017 Sustainable Travel Report found that 67 percent of travellers would be willing to spend more on travel options which were more sustainable and TUI has found that its sustainability certified hotels result in better client experiences.

Chris Crauford, Head of Commercial at Heathrow Express said: “We felt it was time we were more vocal and confident in our sustainability credentials and this has been our most ambitious attempt yet to engage passengers in them. Increasingly consumers are committing to more sustainable approaches to travel and are interrogating brand’s individual approaches. We think many people will be surprised about how conscious we are in our operations – from the waste we recycle to our gender diversity commitments.”

Heathrow Express’ sustainability strategy supports the Heathrow 2.0 strategy for sustainable growth. Each of the themes in the posters feed into the four pillars of Heathrow’s wider sustainability ambitions - being a great place to work, a great place to live, a world worth travelling and a thriving, sustainable economy.

The upcycled sculptures were created by illustrator and paper sculptor Rebecca Sutherland. Sutherland said: “My thinking was to create things that touched that sweet spot between being seen as refuse and a visually stunning image. It’s strange to say, but when I was clearing up from the project, I had around 15 cups left over. It seemed strange to throw them in the bin. They had been a resource all week. They had been as valuable as my pencil or my scissors.”

HEX sustainability posters 0004 Artwork Families

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ERLxRokki

MALAYSIA – Express Rail Link Sdn Bhd (ERL) continues on its aggressive digital partnership drive as it announces its latest collaboration with ROKKI, AirAsia’s in-flight WiFi platform that offers in-flight entertainment and connectivity.

AirAsia guests can now enjoy the convenience of buying KLIA Ekspres tickets on-board the flight using their mobile devices. The new facility will save them the hassle of buying tickets at the ticket counter or kiosk upon flight arrival.

Noormah Mohd Noor, Chief Executive Officer of ERL said, “We are proud to be partnering with ROKKI. At ERL, we constantly look for new ways of expanding our customer base and now with ROKKI, it has been expanded to the skies! This strategic partnership creates a seamless travel experience to those travelling with AirAsia. With a 99.7% on-time performance, the KLIA Ekspres provides passengers a fast and reliable way to the city centre.”
To get started, passengers can simply connect a mobile device to ROKKI in-flight Wi-Fi for free and visit rokki.com to purchase the KLIA Ekspres e-tickets.

Lalitha Sivanaser, Chief Executive Officer of ROKKI said, “Partnerships like this are important to ROKKI, as our primary goal is to benefit and add value to the AirAsia guest’s travel experience. Now, they can arrive at their destination stress-free, knowing they have got the best deals on airport transfer even before they’ve landed in klia2. Guests can look forward to more deals like this on ROKKI as we continue to expand our offering.”

Earlier this month ERL has launched a Year End Super Saver (YESS) promotion offering fare discounts of up to 27% until 1 January 2019.

Besides that, ERL is also offering their KLIA Ekspres+GRAB package at a special price as part of the YESS promotion.

Noormah Mohd Noor, Chief Executive Officer of ERL said, “The final quarter of the year is a great time to travel and spend time with our loved ones. Travellers are always on the lookout for sweet deals and there’s no better to way to start their holiday than with KLIA Ekspres.”

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KLIA New design2 web

MALAYSIA: Express Rail Link Sdn Bhd (ERL) announced a new partnership with Vidi, an online platform where travellers can find and book travel activities such as tours, attraction tickets, and restaurant deals in over 79 destinations across Asia Pacific.
 
This latest partnership marks another step for ERL in providing a seamless service experience that is fast, reliable, comfortable and convenient.
 
Speaking on the partnership, ERL’s Chief Executive Officer, Noormah Mohd Noor said, “We are proud and excited to be partnering with Vidi. Their interactive trip planning capability allows travellers to plan and choose activities on a single platform. With Vidi onboard, travellers can now include KLIA Ekspres easily in their trip itinerary. This partnership will certainly broaden our sales distribution.”
 
“At Vidi, we’re always trying to find ways to add value for our customers. This partnership with ERL is really exciting for us as it provides our customers, both locals and international travellers, a complete airport-to-city travel solution. Ensuring comfortable, fast, and reliable transportation is a great way to make the start and end of any journey memorable! ” stated Aaron Sarma, Chief Executive Officer and Founder of Vidi.

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arlanda express print 8324 web

SWEDEN: Starting 16 October, Arlanda Express has launched a new “Early Bird” ticket, whereby passengers will only pay SEK 195 one-way for tickets purchased at least seven days in advance.

The new Early Bird ticket can be purchased on the Arlanda Express website up to 7 days before the date of travel, and represents a discount of over 30% on the standard full fare. Adults may be accompanied by up to four children aged 0-17 free of charge.

The introduction of the new Early Bird ticket is in response to extensive customer feedback on how they use the Arlanda Express. “Stockholm is a city with a high number of single households, and customers told us that they often travel on their own. We wanted to offer these adults travelling on their own an affordable alternative” says Per Thorstenson, CEO of Arlanda Express.

At the same time, Arlanda Express is retaining its campaign tickets that offer discounts to people travelling together. The fare is SEK 350 for a group of two people, SEK 450 for three people and SEK 550 for four people travelling between Thursdays and Sundays.

As part of the simplification of the product offering, the existing 90/30/14 day Early Bird tickets, 6 hour ticket, student ticket, and 50-trip travelcard will be discontinued. The price of a standard journey will increase by SEK 15. Up to four children aged 0–17 accompanied by an adult may continue to travel free of charge.

“We offer industry-leading punctuality and service. This simplified offering makes it easier for more people to travel with us,” says Per Thorstenson, CEO of Arlanda Express.

The complete new price list can be found here: https://www.arlandaexpress.se/priser.aspx

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Aeroexpress

RUSSIA: Moscow airports' express rail service Aeroexpress will introduce several new fares and upgrade the existing ones before the end of autumn.

One of the new fares offered to passengers is a "Roundtrip" ticket, which includes two rides on the train for RUB 850, regardless of the way of purchase. Previously similar ticket cost RUB 1,000 when purchased from ticket offices and ticket vending machines.

The roundtrip ticket is valid for 30 days and includes two rides in a standard carriage on any of the Aeroexpress routes. From 16 October passengers can buy this ticket from ticket offices, ticket vending machines, online and via the app for the same price.

“We have been constantly analyzing the existing fares and try to offer our passengers the most attractive options. “Roundtrip” tickets are in the highest demand, but their price was different depending on whether they were purchased from a ticket office or online. We decided to upgrade this fare and unify the price, thus making it much more beneficial than a taxi ride. On average, one taxi ride from a rail terminal to the airport during daytime costs 650 to 2,000 roubles one way. Our passengers will be able to make two rides at a lower cost,” said Alina Bisembaeva, CEO of Aeroexpress.

In November, Aeroexpress is also going to introduce a completely new special offer for two passengers travelling together. This pair fare will be available at ticket offices and company’s employees at the Aeroexpress terminals, as well as via the company’s website and app.