Heathrow Express introduces everyday low fares from £5.50

Posted on in Members' News

UK: Heathrow Express, the fastest route between London Paddington and Heathrow Central, has announced its popular £5.50 ticket fares will now be available every day of the week. The new low online fares ranging from £5.50 to £16.50, available for both peak and non-peak times throughout the week. 

The new ticket pricing coincides with the launch of a new multi-lingual website and app. A guaranteed number of discounted tickets will be released for every day of travel for advanced online purchase thanks to the new dynamic pricing structure.

Similar to an airline style yield management system, this increased availability of discounted tickets beyond weekends, extends the value offered by the transport provider that has frozen prices since 2018 and offers a permanent kids travel free initiative.

Previously the cheapest weekday travel available was £12.50 when booked 90 days in advance rising to £16.50 for bookings up to 14 days before travel.

Now, customers booking in advance will see fares available for £5.50, £7.50, £10.00, £12.50, £15.00 or £16.50 depending on availability.

Additional front-end improvements to the website and app allow travellers faster booking, clear ticket and price options, personalised suggestions using customer location and booking history and automated next train times. This is presented in an easy to navigate, responsive application.

In parallel, Heathrow Express are upgrading their API technology which is currently integrated with various partners’ booking systems for fast processing of ticket requests from corporate clients or trade partners.

A new JSON REST API Developer Portal with a sandbox environment is being created which will allow partner developers to co-create and test their own integrated API system ensuring Heathrow Express ticket sales works seamlessly alongside their own platforms before being launched to customers.

The portal is currently being piloted by Distribusion with an expected full release in the new year. Once this happens, the system will be rolled out to third parties in the trade such as TMCs, ground transfer operators and airlines to integrate Heathrow Express tickets into their booking systems.

Each of the recently launched improvements by Heathrow Express are prompted by the commitment to ensure the process from booking a ticket to travelling is simple and stress-free.

Les Freer, Heathrow Express Director, said: “Rolling out our £5.50 one-way fare across the week means thousands more customers can travel for less with Heathrow Express. Speed and convenience is crucial to Heathrow Express customers who have rated us top in the National Rail Passenger Survey three times in a row and our new website and app delivers on these too. Our continued investment in technology will improve the customer experience for both trade partners and end users making the booking process more personalised, quicker and simpler to use.”

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