New train and tram connection wrapped for success

Posted on in News

Airtrain wrapped tram web

AUSTRALIA: Following the highly anticipated launch of the Gold Coast Light Rail Stage 2 on December 17, Airtrain is now set to wrap a tram in a unique design developed with customer feedback from December 21 to June 2018, to help passengers recognise the new Airtrain and tram connection and its convenience and affordability.

A number of passengers have already experienced seamless travel from Brisbane Airport’s Domestic and International terminals straight to Surfers Paradise and all major stops in between, thanks to the one simple change from Airtrain to tram at Helensvale station.

With Gold Coast tourism seeing a 7.2% increase in domestic visitors from June 2016 - 2017, the renowned holiday destination is well placed to attract more travellers in 2018 with the upcoming Commonwealth Games.

GoldlinQ (G:link) CEO Phil Mumford said passengers were embracing the extended light rail system more with than 40,000 people riding the G: on the opening day.

An online survey by Airtrain of almost 800 participants showed more than 90% of respondents praising the new tram connection.

One respondent of the survey said: “It is good to know that once you get on the tram at the Gold Coast, you get the connecting train all the way to the Brisbane Airport. Also the same can be done in reverse.”

Airtrain CEO, Chris Basche said the tram service greatly assists tourists and locals in accessing the coastal region of the Gold Coast and he is excited for the wrap to help travellers identify the smooth and faster connection from the Brisbane Airport to the beaches.

“Thanks to the new tram connection at Helensvale, it has never been easier to travel between Brisbane Airport and Surfers Paradise and the wrap will encourage more tourists and locals to take advantage of the simple connection of the tram service from Brisbane Airport,” said Mr Basche.

“We have already seen an overwhelmingly positive response from travellers with hundreds of bookings made for the tram service in recent days since the service launched on Monday.

“We’re excited to continue to meet the growing passenger demand of those travelling between the Brisbane Airport terminals and the Gold Coast during the busy Christmas period, into the Commonwealth Games and for years to come.”

Julieanne Alroe, Brisbane Airport Corporation (BAC) CEO and Managing Director, welcomed the launch of the Gold Coast Light Rail Stage 2, saying the new seamless transport option supports the growing number of visitors travelling via Brisbane Airport to the Gold Coast and beyond.

“Currently 23%, or nearly a quarter of a million, of all international visitors arriving into Brisbane Airport travel onwards to the Gold Coast region,” Ms Alroe said.

“Having this rail link operational prior to the Commonwealth Games in April is good news as 70% of all attendees coming for the Commonwealth Games are expected to arrive and depart via Brisbane.”