UK AirRail 2014 welcomes John Morris as the conference Chair

Posted on in Events News

1203Global AirRail Personality of the Year 2012, John Morris is joining the UK AirRail 2014 conference as the event Chair.

"Behavioural economics – and common sense – suggest that stress-free and seamless Airport access influences choice, encourages repeat business, and enhances profitability. The UK AirRail Conference is a credible forum that brings together those who can drive change," John said.

"No single delegate has all of the answers; nor do any of the speakers. However, the whole is greater than the sum of its parts. I find it rewarding to learn from those for whom modest changes have nudged new behaviours – it is not all about flagship projects. Often, a question from the floor will spark a new thought process, that's why the UK AirRail Conference is different. People come to participate and not just to "listen and network".

"As Chairman of the UK AirRail 2014 Conference, I look forward to learning, challenging and listening."

John is a highly professional, determined and innovative Executive Director with over 25 years of experience gained within nationally recognised organisations, including rail and aviation. For the ten years to July 2014, John has worked at Birmingham Airport, driving a step-change to the infrastructure of the Airport and surrounding area. He led the team who successfully prepared and saw through the Planning Application for the runway extension at Birmingham Airport. John's lobbying for a High Speed Rail Link to Birmingham Airport was a significant contributory factor to the proposed route for HS2.

John's 2005-2012 Airport Surface Access Strategy for Birmingham Airport led to greater co-operation between transport providers which contributed to the increased percentage of public transport trips to the airport from 20.8% to 34%.

Join John and other UK air-rail professionals for a day of discussions and networking on 27 November 2014 at London Hilton Paddington Hotel.

The UK AirRail conference is organised by the Global AirRail Alliance (GARA) and co-hosted by Heathrow Express and First Great Western.