ERL launches promotional campaign with Visit Malaysia

Posted on in Members' News

Zapin performance by JKKN dancers

MALAYSIA: Express Rail Link (ERL) kicked off its Visit Malaysia 2020 Campaign on Friday, 17th January. This initiative is a collaboration between ERL and National Department for Culture and Arts (JKKN), and supported by Tourism Malaysia to showcase Malaysia’s diverse cultures to visitors arriving at KL Sentral. There will be a cultural performance twice a month (except in May and August) at the KLIA Ekspres Arrival Hall, starting 17th January 2020. 

ERL is taking several initiatives to support the government in achieving the targets of 30 million tourist arrivals and RM100 billion in tourist receipts this year. Besides the cultural performances, ERL is also organising a Monthly KLIA Ekspres Ride & Win Campaign starting 1 February 2020 in collaboration with Tourism Malaysia and with the support of tourism partners for prize sponsorships, to spice up the VM 2020 Campaign and create more excitement for inbound visitors. This new campaign is open to all KLIA Ekspres customers, who buy train tickets during the campaign period and enrol online to win monthly grand prize, sponsored by the tourism partners.
Noormah Mohd Noor, Chief Executive of ERL said: “ERL will play our part to promote Malaysia as a preferred destination, and work together with Tourism Malaysia, hotels, travel agents and other partners to support the Visit Malaysia 2020 Campaign. We will continue to provide special promotions such as the Family Package and Group Saver as well as enhance our transport packages for tourists such as KL TravelPass and Discover Kuala Lumpur to better meet the tourist needs.”
“When tourists fly into Kuala Lumpur, one of their first Malaysian experiences will be on board our train as they make their way into the city. With our impeccable 99.7% on-time performance and safety record, we aim to provide a great first impression to these visitors,” said Noormah.