Heathrow Hub launches advertising campaign

Posted on in News Archive

UK: Heathrow Hub launched its advertising campaign over the weekend, which will be rolled out progressively in the national and online press during the Airport Commission's 12 week consultation period.

Heathrow Hub launches advertising campaign

According to the Heathrow Hub's proposal to extend Heathrow's existing northern runway westwards, it would require less upheaval than either of the alternative shortlisted options and could be open by 2023,

Heathrow Hub's proposal also includes a new plan for rail access to ensure almost 60% of passengers arrive by public transport by 2030. The plan will also reduce noise over West London as early morning landings would be shifted 2.5 miles to the west.

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Costs are estimated to be at least £5bn less than Heathrow Airport's plan to build a third runway. The expansion would be entirely financed by the private sector without the need for any public money.

Jock Lowe, the leader of the Heathrow Hub concept, said: “We were delighted to have been able to launch our advertising campaign over the weekend which demonstrates why our proposal is the most compelling choice for the whole of the UK. Our proposal would cost billions of pounds less than Heathrow Airport's plan to build a third runway and the latest Airports Commission report said it expects our expansion plan to boost the UK economy by up to £214bn and to create as many as 163,000 new jobs nationwide – double the benefits offered by expanding Gatwick.”

Ogilvy led the creative team on this campaign. The media planning and buying was handled by Arena while Maitland led the overall communications strategy.

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