Members' News

Posted on in Members' News

HEX flower train

UK: Customers boarding Heathrow Express services were greeted with a stunning flower display this week.

More than 3,000 flowers in total were installed on the 43 seat, 23-metre long carriage to celebrate the 2019 RHS Chelsea Flower Show which began on 21 May.

A spokesperson for Heathrow Express said: “The duration of our transfer service is just 15 minutes so we wanted to make an instant impression on customers departing from and arriving in the UK. The Chelsea Flower Show is one of the biggest events of the year but not everyone gets the chance to experience it so we wanted to give travellers a little taster. And we’re delighted to say the reaction of customers has been blooming marvellous.”

The ‘flower express’ display, which was created by Jamie Aston Flowers, featured 1,850 hydrangeas, 220 wisterias and 1,000 stems of fresh sea lavender. The mix of real and artificial flowers were attached to the ceiling and walls using suction grips and hooks and the plants in the luggage racks were held in place by foam.

Jamie Aston said: “We’ve created all manner of flower displays but have never had the chance to create one on board a train. We wanted to create something which would bring a smile to passengers’ faces and help them to unwind ahead or following their flight.”

 

Posted on in Members' News

Gatwick Express Birthday

UK: The Gatwick Express has celebrated its 35 year of operations anniversary on 14 May 2019. Gatwick Express came into full service on 14 May 1984, transporting passengers from London Victoria to Gatwick Airport. The service was initially formed of Class 73 trains with specially modified coaches to carry passenger luggage.

Since the launch, Gatwick Express has evolved; in 2007 the service was extended to and from Brighton, became part of the UK’s biggest rail franchise, Govia Thameslink Railway, in 2015, and saw a £145m fleet renewal programme in 2016.

On its birthday, Gatwick Express team were surprising passengers passing through London Victoria station with limited edition organic tote bags and a string quartet serenading arrivals. A magician was also be on board a number of Gatwick Express services throughout the day, entertaining passengers with some close-up magic.

“The 35-year anniversary of operations is such an exciting occasion to be part of. It makes it even more special to be celebrating this event with the team," said Stephen MacCallaugh, Head of Gatwick Express.

 

Posted on in Members' News

MALAYSIA: KLIA Ekspres tickets are now available globally through Express Rail Link Sdn Bhd (ERL)’s partnership with GlobalTix, a Singapore based e-ticketing and Business-to-Business (B2B) marketing platform.

Chief Executive Officer of ERL, Noormah Mohd Noor said, “This is our second partnership with a B2B company in just three months. It is significant for us as KLIA Ekspres tickets are now made available through GlobalTix’s network of over 4,000 partners, travel agents and distributors. This, in turn, will provide more purchase options for travellers planning their Malaysian adventure. We are definitely excited to welcome more travellers onboard the KLIA Ekspres, the fastest train in Southeast Asia.”

Launched in 2013, GlobalTix is a Singapore-based company that is run by passionate team members who believe that travelling should be as easy as possible. It is a B2B platform with a specific focus on digitalising tickets for tourist attractions.

Speaking on behalf of GlobalTix, Vice President of Global Commercial, Chanel Leong said “We are delighted to be working with KLIA Ekspres, one of the most prominent companies in Malaysia, allowing us to touch base with a company that knows and provides the best for its audience. We are excited to see where this venture will go to and we are confident this will allow both our companies to grow even further.”

Posted on in Members' News

Dooh STEX web

UK: A digital Out of Home ads at London Stansted Airport are enabling commuters to make quick-fire judgements on the quickest route into Central London.

Digital Out of Home production agency DOOH.com in partnership with LIDA, who are part of the M&C Saatchi Group, have designed the logic behind the system, ensuring travellers are provided with live travel comparison information demonstrating the speed and efficiency of the Stansted Express rail service versus alternative routes in and out of London.

Neil McKenney, Managing Partner, DOOH.com on the campaign, “Applying live data is a fantastic way of turning an otherwise general advert into a functional utility that saves passengers time and effort during what is often a stressful part of their journey. Using our platform, it becomes easy to infuse digital OOH ads with the ability to function in the same way as a web-page. ”

The digital screens are positioned at the baggage reclaim area of Stansted Airport, providing passengers with live journey time comparisons between car, coach and the Stansted Express train service to London Liverpool Street station; all powered by real-time data via multiple API’s.

Stansted Express delivers an average journey time to Liverpool Street of 47 minutes with departures every 15 minutes during the day, and 30 minutes in the early morning and late evening.

Chris Ford, Marketing & Digital Manager at Stansted Express, commented, “We appreciate this part of the journey is a fine balance of excitement and frustration for passengers, particularly as navigating transfer options can be tricky.

“By harnessing different sources of real-time data into one we can provide reliable and digestible information to help customers make informed decisions on how to get to and from central London.”

Victoria Nikishina, client services director at Primesight celebrated the campaign saying “It’s fantastic to see Stansted Express use the full dynamic capabilities of digital out-of-home to enhance their already established long-term holding at London Stansted, reaching 27 million passengers a year.

“Stansted Express’ use of real time traffic data across our digital arrivals gallery and D6 networks enhances the consumer journey and helps the arriving audience make informed choices on the best, most available mode of onward travel.

“This is a best-in-class example of how digital OOH is being used in a data-rich airport environment in real time, to enhance Stansted Express’ significant long-term branding.”

The project was jointly devised and created by Stansted Express, creative agency LIDA and digital production agency DOOH.com, with ads appearing on media owner Primesight’s Digital Arrivals Network and Digital 6-sheets.

Posted on in Members' News

Flytoget new train2 web

NORWAY: Flytoget is set to increase its capacity by 50% and this week the company has showed off its brand-new trains for the very first time. Wider seats, less noise and larger windows will ensure that passengers have an even more comfortable and efficient journey.

In 2015 Flytoget contracted Spanish train producer CAF to deliver eight new trains. The new units will be adding to Flytoget’s existing fleet of sixteen trains – and will therefore be increasing the company’s capacity by 50%. This will enable them to carry even more passengers to and from Oslo Airport.

"Last year Flytoget carried a record number of passengers, close to seven million, so it is essential for us to be bringing in these new units this year. The new trains have been built to the same exacting standards as our existing fleet, but have been fitted with features that we know our passengers have been wanting for a long time; less noise, wider seats, power sockets, USB access and cup holders at every seat, as well as more space for luggage. The trains will also be the first in Norway to display carriage loadings to passengers, so that they can see where there are free seats before boarding," says Philipp Engedal, Flytoget’s CEO.

Flytoget new train web

The new airport express trains have undergone comprehensive testing before arriving in Norway and have spent time in Spain, Germany, Austria and the Czech Republic on the way, to allow for cold chamber tests and other trials. The new trains will be approved for a maximum speed of 245 km/h, but in order to achieve this approval they will be tested at speeds as high as 270 km/h.

"For the time being, we can only run at 210 km/h to and from Oslo Airport, but of course we think it’s cool that the new trains have the capacity to run at such high speeds. Flytoget’s airport express is the fastest train in Norway, and this gives exciting opportunities for the future," says Engedal.

Spanish CAF will also be delivering new trams to Oslo. Félix Fernández, the Project Director, is very happy with the company’s collaboration with Norwegian Flytoget – and not least the outcome of their joint efforts :

"I can honestly say that this is one of the most amazing trains we have ever built. Flytoget’s project team is a group of perfectionists who never rest until the minutest detail is in place. The result is a fantastic train, and I am positive that customers will love it." 

The new train has generally been designed to enable further development of the qualities that are important to Flytoget. Working with in-house staff and prominent designers the manufacturers have produced a train that reflects a modern Norwegian building style and Flytoget’s values. Another important aim has been to ensure that the new trains are as energy efficient as possible, and to incorporate good universal design solutions throughout.